http://www.pinterest.com/morgancheeseman/ I may not be big on social media, but I have by far the most followers and traffic on my Pinterest page. Is it because I create the most unique "posts" or pins here as opposed to Twitter or Facebook? Or is it something else? I decided to do some research to find out why some pins are more popular than others by analyzing my most repinned pins.
I took a sample of my most popular pins (< 85 repins) and tried to find similarities. I found that they:
- Had accurate descriptions: not just "cool" or "love."
- Fell into popular Pinterest categories, making them easy to search.
- Could be found as a "related pin" from somebody else's pin.
I found a pin related to my Olivia Benson haircut pin and repinned it twice: once with the description, "Cool," and one with the description, "Love Sandra Bullock's haircut." The goal is to see which one gets more repins and to find out if having key words in the description make a difference. They are in the same category on the same board. The constants are the image and the category; the variable is the description.
Experiment Two
To explore pins even further, I repinned the same image and description but onto two different boards with different categories. The goal is to see if a category has an impact of the popularity of a pin with the same description. The constants are the image and description and the variable is the category.
I will update as soon as I have results of these two experiments, as well as give my two cents about optimizing your pin popularity.
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